Luma Creative - San Francisco Video Production - San Francisco, California

Tadashi M.

After working on a collaboration project for Rivian with Luma Creative, we were in awe by their level of detail they put into their work. From preproduction calls going over the project after location scouting, to joining them on set working with their crew of experienced operators and team members, we knew we were amongst the best of the best. With short time frames, working with Luma Creative was organized, poised and efficient. Our aerial team (VEXO Entertainment) could not have asked for a better group to work with. Luma Creative also knocked out an incredible job with the post production turning everything we work so hard for into a final piece. Luma Creative has made an incredible staple in the Bay Area and we are looking forward to working with them again in the future.

Nicholas D.

I've had the pleasure of working with Luma Creative several times and every time I am blown away by their ability to get things done. The core team is super professional and always has a problem solving mindset. It's easy to work Luma and be creative at the same time.

Brian P.

We’ve had the pleasure of working with several production companies over the years, and Luma Creative consistently stands out as the best. We’ve collaborated with them on a few projects at my non-profit, and every time, they’ve been incredibly friendly, attentive, and professional. If you’re looking for a top-tier video production company in San Francisco, I highly recommend hiring them.

Ana P. G.

My son recently worked with Luma Creative on a spec ad for Rivian, and I couldn’t be more impressed! From the moment we arrived on set, the entire team was incredibly professional and organized. They created a welcoming and safe environment, which made all the difference in helping my son feel comfortable and confident. Not only did they keep everything running smoothly, but they also made the experience so much fun for him! He had an absolute blast with everyone involved. To top it all off, the ad ended up winning Best Spec Ad in a competition—a true testament to their talent and hard work. I highly recommend Luma Creative for anyone looking for a top-notch production team!

Tracy Y.

We are small non-profit that needed a video with heart to motivate donors to give. I searched far and wide (across the bay area) and it was hard to find any shop that had a portfolio of non-profit work.

Luma Creative is a rare find and they had several pieces of non-profit work with rich storytelling and heart. We hired them and they produced the most powerful piece of film that had our donors in tears and much more eager to open their wallets.

Research and preparation are two of Luma's hallmarks. In order to find the right story (one with a powerful story arc, the right personalities, etc. ) they interviewed 12 sets of mentors with their college students. It was hours and hours of work, probing for those emotional highlights and weighing which story would have the most impact.

I am new to film and Will (the owner) has a documentary background. He kept reassuring me that if you spend the time in the beginning (interviewing, researching, determining where the story is going, what elements to focus on, etc.) you end up spending less money in the end. He was so right!

With the research done, we moved onto getting the right talent. He knew he wanted a documentary feel and so he hired a specific Director of Photography (Christian) who specialized in a specific look and feel that Will wanted. Christian’s personality was also a bonus when you are working with a low-income student who is baring his soul in front of a camera. You could tell that behind the camera, Christian was connecting with the student emotionally and had a tremendous amount of compassion. His small comments or sensitivities with the shots, all spoke volumes about his respect and admiration for our student’s journeys.

Will included me in all the shoots and was open to all comments, suggestions and where the story was going. Will has a gift for connecting with people and getting them to trust him. He filmed our 3 low-income students and was able to coax out emotions, truths and even tears–simply because the students trusted him.

One of Will’s power alleys is that he works well with all personalities. He is able to listen to what I’m saying, but also read everything that I’m not saying. He has a very high emotional EQ and read me well. He knew when I wasn’t happy with something before I ever had to say it–and jumped to fix the problem. He doesn’t let his ego get in the way and I felt like a partner in the process rather than just “the client”.

And then onto post. I learned that editing is an art. With hours and hours of raw footage, Ernesto (editor) watched it all and pieced together the most salient footage to create a masterful story with a purpose–to inspire a donor to give.

I have never been involved with filming or the editing process, but Ernesto made it easy to make edits and to send suggestions back to him. He is a gifted editor, juggles many hats effortlessly and is highly reliable. When he says you will have revisions in 24 hours, you have the revisions in 23 hours. There were only about 3 revisions needed and we received the final product. I would want Ernesto on my team anytime I was doing a film!

Our project came in exactly on budget. The process was effortless and I wasn’t mired in scheduling, permits, or hours of time sitting around. A very nice touch was that Will allowed two of our scholarship students (students majoring in film/theatre) to participate as production assistants on the shoot.

My first experience with shooting a film was so positive and I now have several films from Luma that will help take our foundation to the next level funding wise. I am very grateful to Will and his team and would recommend them without hesitation.

Angela W.

“I had the pleasure of working with the Luma Creative team on commercial shoots, where I provided makeup and hair services. It’s clear that every member of their team is highly skilled and collaborates seamlessly, showcasing their expertise in their respective fields. If you’re looking for top-quality work, I highly recommend Luma Creative.”

SS

I had the pleasure to work with Luma Creative last June in Oakland. It was my first time with them. Everyone on set was super nice. I loved Michelle's makeup on me! Looking forward to working with them again soon 😉

David S.

As a Director and Creative Director, I've created hundreds of videos, commercials, and branded content films. I have yet to work with a production company with a "can-do" attitude like Luma. There was no challenge, timeline or budget constraints that we couldn't solve together. Plus, Will and his Luma team are the nicest people you could partner with.

My role was to help tell the stories of California Forever's initiative to build a new city from the ground up in Solano County. We produced dozens of docu-style films, commercials and animated social videos. The campaign required 24-7 availability, non-stop shoots, edits and reviews. Throughout, Luma made it a smooth experience and we created some of the most heartfelt and exciting videos of my career. Very proud to be part of the team.